Taking these beautiful products that had come out of the values of the company, matching it to a moment, making it as un-sales-y as possible, and just kind of saying, ‘This is what happens here. This amazing film Coda was at the Oscars, we have a very large team here of deaf coders and developers who had created lenses to bring more deaf people into the Snapchat community, because they enabled you to communicate, enabled you to sign, and honestly, it was a matter of keeping it as simple and honest as possible. The first thing I had a hand on here was the Oscars work with the Snap American Sign Language. Because [Snapchat} is always building from the community out, I can do my style of storytelling, which starts with the values and community, and do it at Snap where I’m just surfacing truths and values from within the company, as opposed to trying to sell something as something else. Going back to values, that’s what drew me here. Then it just became unavoidable, that with the juice I had left, I wanted to take a stab at this. Initially, I thought that maybe I could help them with some contract work, and the discussions happened much earlier or quicker than I’d expected. I’ve always been looking for a version of social that just does better. We talked about the social media landscape, the company, and more. His values really aligned with mine, and we enjoyed chatting about all kinds of things. Then a friend introduced me to Evan, who is a really compelling guy. Maybe I’d consult or something, who knows. But I do believe it can bring value, and so I had it as something I might take a look at once I’ve had a break. It has always been an ongoing love/hate relationship I have with the (social) space. How did this come about and why did you want this new job? But coming so soon after “retiring” perhaps was. What follows is an edited version of our conversation:īefore you joined Wieden+Kennedy in 2013, you founded your own social media-focused agency called Socialistic, so the move to a social platform isn’t a complete surprise. The general public, who are mostly outside of the 13 to 34-year-old demographic that makes up much of Snap’s audience, don’t quite get Snap. It’s a big challenge, one befitting her goal to engage her skills and embrace change, as seen in Snap’s frenetic public stock-market performance. Please look around and learn more about what we offer, how we work, and what we've already done for our clients.In her first official interview since taking the job, DeCourcy tells Fast Company that her new job boils down to helping Snap move beyond being “the best known, least understood” social platform. It's our client partnerships in which we are most proud of and consider our greatest achievements.You know your business, and we know the best ways to let people know about your business. We find this approach to be more efficient, productive, and let's face it. With your input, we customize a plan that's right for you.Some creative agencies dictate a path which you must follow, but at Snap, we walk with you, step by step, listening to you as we move forward together. Snap doesn't offer one-size-fits-all solutions. A combination of those resources is tailored to meet the unique needs of your business. From direct mail campaigns to digital media to multicultural marketing and much more, we offer expertise in specific areas. Choosing the best partner to help you reach your goals is vital.
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