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Both Buffett and the Grateful Dead have nicknames for passionate devotees: “Parrot Heads,” and “Deadheads,” respectively.įor more on the Grateful Dead’s business genius, check out Hubspot co-founder Brian Halligan’s book, Marketing Lessons from the Grateful Dead.Īnalytical cookies are used to understand how visitors interact with the website. One key to the success of both is that their fans can easily make fanhood part of their identity.The Grateful Dead are still pulling in millions off of a variety of revenue streams, even though the original band members played their last show together in 1995. … to bottle a feeling and build a brand with it. Faucets shaped like whale tails in hotel bathroomsĮach lobby also contains a replica of the Statue of Liberty, but with Lady Liberty holding a margarita instead of a torch.An 11-foot-tall pair of flip-flops at the center of every hotel lobby, a popular photo destination for guests.With that in mind, the team is laser-focused on the brand’s aesthetic, using several design staples in every location, including: “Margaritaville was a synonym for paradise and casual fun, and the brand generates an emotion that makes you feel good,” Cohlan told Skift. How is Margaritaville so successful?Īccording to Cohlan, now the CEO of Margaritaville Holdings, it’s all about emotion. 33 hotels, resorts, and other lodging conceptsĪcross those entities, the company brought in $1.5B in sales in 2019.Rampant expansion followed, and the brand’s portfolio now includes: The real breakthrough came in 1999, when Buffett and business partner John Cohlan opened a 20k-square-foot Margaritaville restaurant at Universal Studios in Orlando, Florida. … started in 1985, when Buffett opened a retail store with the name. While the idea of an experiential lifestyle brand feels new, Buffett’s team at Margaritaville Holdings has been leveraging the strategy for years and has built a hospitality juggernaut in the process, per Skift. He may not have known it then, but with the track, Buffett planted the seeds for a business empire. In 1977, Jimmy Buffett released his most popular song, “Margaritaville.”
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